J.O. Sims have announced a new addition to their extensive ingredient range. Working with Ocean Spray Cranberries, Inc., the agricultural cooperative owned by more than 700 farmer families, the UK fruit business has launched a new line of infused dried fruits. J.O. Sims facilitated the development through its stake in the Polish apple ingredient manufacturer Zarecki Foods.
The relationship between J.O. Sims, Ocean Spray and Zarecki Foods will initially focus on producing infused dried sour cherries, cultivated blueberries and blackcurrants, which will go on to be used predominantly in baked goods, breakfast cereals and snacks.
Zarecki Foods has invested in a new, state of the art, efficient and environmentally friendly vacuum infusion plant, and is working in collaboration with farmer-owned cranberry co-operative Ocean Spray, to bring Ocean Spray® branded infused dried fruit to its UK customers.
For J.O. Sims customers, this will mean greater choice and unrivalled supply chain stability, as the company will oversee all aspects, from raw material selection to delivery.
In partnership with Ocean Spray for more than 60 years, J.O. Sims markets Ocean Spray® cranberries sold as ingredients to B2B customers in the UK.
Christopher Sims, MD of J.O. Sims commented, “We are thrilled to be able to work with Ocean Spray in licensing its brand for dried fruits made by Zarecki foods”. Sims continued, “We are delighted that the Ocean Spray team have contributed their extensive infusion technology knowledge and expertise to this new range of high quality infused dried fruits, which will be a perfect addition to our existing speciality ingredient range”.
“We are excited to work with J.O. Sims and Zarecki on this project, which will greatly expand our product portfolio in the UK and Europe,” said Lee Doleman, Ocean Spray General Manager for Ingredients EMEA. “This is a unique opportunity for our historic brand to both champion the highest quality fruit ingredients with the security of locally sourced European raw materials, while also leveraging the exceptional manufacturing facilities at Zarecki Foods.”
Zarecki Foods Managing Director Marcin Sosnicki is already looking to the future; “The new line will be a springboard into securing the future of the business and the future of our customer partnerships, as we build on our dried apple success and support their innovation needs through our planned programme of innovation in fruit ingredients”.
For more information about the new range and our services please visit www.josims.com
About J.O. Sims Ltd
Based in Spalding Lincolnshire, J.O. Sims is one of the UK’s leading suppliers of fresh fruit, fruit ingredients and healthy snacks. The company farms over 1,000 acres of cherry and apple orchards worldwide and is the UK’s largest supplier of cranberries and wild blueberries. Since it was founded in 1896 by Josiah Oliver Sims, the business has built a series of long lasting relationships with leading quality growers and processors around the world, to bring a wide variety of fresh fruit and innovative fruit ingredient solutions to the UK markets.
About Zarecki Foods
Zarecki Foods is located in the heart of the fruit growing region in Europe and offers a local, reliable and consistent supply of high quality fruit ingredients for the UK and Europe. The business has the advantage of a brand new, efficient and environmentally friendly production process with a large production capacity. As a modern B2B fruit processor, the company, founded in 2015, supplies the European food industry and retail trade with preserved apple ingredients & infused fruits.
About Ocean Spray
Founded in 1930, Ocean Spray is a vibrant agricultural cooperative owned by more than 700 cranberry farmers in the United States, Canada and Chile who have helped preserve the family farming way of life for generations. The Cooperative’s cranberries are currently featured in more than a thousand great-tasting, nutritious products in over 100 countries worldwide. Leading by purpose, Ocean Spray is committed to the power of good—creating good, nutritious food that has a direct and powerful impact for the health of people and planet. All for good. Good for all. For more information visit: www.oceanspray.com
Marketing & Innovation Manager J.O. Sims
Phone +44 (0)7967 226470